CDW is primarily a B2B solution provider.
The advanced analytics team of CDW is focusing on business
analytics, data analytics and visualization solutions.
We try to identify the best opportunities for us and our sellers and accelerate
our growth journey while we fulfill the customer expectations and needs.
Our sellers are always looking for opportunities,
and our commitment is to expedite their selling to earnings.
So we are giving them insights to make the appropriate decisions on
where they want to focus, what actually their customers need,
and how they can start strategy discussions with our customers.
So recently my team has developed
a data-driven, AI driven also, product where we try to give to our sellers
a full 360-degree view of our customers.
How things were performing for them in the past,
how things look now in the present. And by using Anaplan
Predictive Insights, we try to give them also some futuristic views.
From the Predictive Insights platform.
we're able to combine external and internal data,
get profiles for different companies, for different entities
across the US or even internationally.
One of the major business challenges we're facing
is expanding to net-new market opportunities.
Customers that have never bought from CDW before.
Through the Predictive Insights, we're able to identify companies
that look very promising, and target on selling towards those customers.
The Predictive Insights tool can give us visibility of where exactly
we want to focus and which products to target to the customers with.
Sellers that are using the insights we provide to them,
they're closing deals much faster than those that do not.
On the revenue side, we see higher growth as well.
We see that there is higher revenue within the last quarter for those targets
that have been identified from our modeling team.
CDW is a leading technology provider
and Anaplan can help us a lot in our growth journey.