[00:00:05.400] A thorough understanding of your consumer base is [00:00:07.500] essential to business success use [00:00:10.000] Gales demographics now to analyze the [00:00:12.000] demographics attitudes and [00:00:14.000] spending habits of consumers in any geography [00:00:16.399] in the U.S. and make the right choices [00:00:18.800] for your businesses [00:00:20.699] Start in the demographics tab [00:00:22.800] and enter the geography like to [00:00:27.000] You can select up to 16 locations at once [00:00:29.300] with office of you analyses as [00:00:31.300] a side by side comparison, summary, [00:00:33.700] or rank of locations. [00:00:36.799] Simply type in the location you wish to analyze [00:00:39.399] or use the geography listed [00:00:41.500] quickly drill down and select from a variety [00:00:43.500] of geographical options [00:00:47.600] once you set your geography use [00:00:49.700] the selector report type area to [00:00:51.799] run a variety of demographic analysis [00:00:55.500] executive summary report with [00:00:57.500] charts provides a good overview of [00:00:59.600] basic demographic details with [00:01:01.700] charts and summaries perfect for [00:01:03.799] inclusion in a business or marketing plan [00:01:06.900] consumer expenditure reports reveal [00:01:09.000] spending priorities and allow you [00:01:11.099] to size your Market select [00:01:13.599] from report specific to a business category [00:01:15.700] or view a general report [00:01:18.700] Mosaic reports segment consumers [00:01:20.900] within your geography providing [00:01:23.400] insight into their Lifestyles and preferences use [00:01:26.900] these reports to anticipate and respond to [00:01:28.900] the needs of individuals within your [00:01:30.900] service area what's [00:01:34.000] the download button to save a copy of any [00:01:36.000] report to your computer or device for [00:01:38.099] further analysis you can even [00:01:40.299] pull reports into an existing Google or Microsoft [00:01:42.400] account for quick reference and [00:01:44.599] easy sharing with business partners and stakeholders