Empowering people means that everybody is working in one
direction. One place to keep the guidelines true and consistent throughout the entire
organization. In a time where the world is becoming a lot more globalised
and in some ways more important to empower people in
a way to be able to active their brand from one place all around
the world. Papirfly helps customers empower their people
by giving them the tools to do it themselves.
That is everything from creating the assets,
sharing those assets with partners, educating all the
employees across the board on exactly what assets should be
used and being able to manage that throughout the year. Single
source of truth.
Everybody on the same page. We streamline all of their assets,
their brand guidelines and give them tools so that they can have
any user come in and make marketing material with
confidence that it's well designed, it's on brand and is
consistent with the messaging for their company.
It's a place that anyone, anywhere around the world is
able to login, access all the content that's necessary and then
activate their brand at any one time. We're pulling customers back from
unleashing their brand as I think they're reliant on too
many partners were they don't have the the final say.
External agencies they're working on creatives,
takes time for them to work creatively as there is an approval process that goes
on that.
I think also keeping internally everybody in there on the same
page. If somebody knows in the headquarters and maybe
somebody doesn't know in a satellite office. So a lot of
those things are challenging.
Customers are expected to launch brands
or launch campaigns as quickly and swiftly as possible.
It can be quite overwhelming
knowing what tools can you use to activate those globally with
brand consistency across all markets or across all areas.
Users can jump in with a streamlined UX and UI that is
just easily approachable to make documents and marketing
materials so they can move forward with what their goals
are.
It helps everybody collaborate really well, it helps everyone be really efficient
and help everybody in the team feel
empowered. Papirfly's powerful tools give a customer both
the flexibility.
But also the ability to have rigid structures for local
teams to follow guidelines but also have the freedom to adapt
when necessary.
So that it's both consistent with the brand and relevant for the local markets.
So giving them the power to do it themselves, saves them so much
time.
Gives them the ability to focus on what they're
supposed to be focusing on and get the agency to focus
on how better to serve their client. Everybody can really feel comfortable and
feel excited about being able to put marketing and branding out
there because they feel confident that they know they're
doing the right thing for the brand.