[00:00:05.040] When you're deciding where to locate or expand [00:00:07.040] your business, [00:00:08.419] DemographicsNow provides the data you need [00:00:10.619] to make an informed choice. [00:00:12.859] Start by entering an address, zipcode, [00:00:15.080] city, or other location you're assessing. [00:00:19.219] In the demographics tab, [00:00:20.859] you can develop an in depth understanding of [00:00:22.910] your potential service area, [00:00:24.570] including its demographic makeup and [00:00:26.570] market size, to help determine [00:00:28.649] whether the area would be ideal for your product [00:00:31.120] or services. [00:00:32.939] Visit the people and companies tab and select [00:00:35.229] the business list to generate a list of [00:00:37.359] current and out of business companies in [00:00:39.409] order to assess market risk based on [00:00:41.429] the rate of business failure for your industry, [00:00:44.590] you can even view details of current companies [00:00:46.880] in your industry in order to anticipate [00:00:48.990] your competitive advantage [00:00:51.039] and map competitors locations. [00:00:53.340] To avoid placing your business in a saturated [00:00:55.670] market. [00:00:57.090] Use the maps thematic controls to graph [00:00:59.509] demographic variables and assess [00:01:01.929] the density of key customer characteristics [00:01:04.430] near your potential service location. [00:01:06.939] You can even use the maps geometry tools [00:01:09.250] to create custom geographies around [00:01:11.439] key segments. [00:01:13.670] Update your geography and visit the demographics [00:01:16.329] tab to view demographic reports [00:01:18.430] and develop an in-depth understanding of [00:01:20.469] customers within those segments [00:01:22.939] or search the household list in the people [00:01:25.170] and companies tab to generate a list [00:01:27.359] of addresses for targeted mailing.