[00:00:04.599] In business, it's crucial to not only thoroughly [00:00:07.000] understand the customers you are targeting, [00:00:09.300] but also to recognize who else [00:00:11.400] is targeting those customers. [00:00:14.099] Use DemographicsNow: Business & People to [00:00:16.600] research your competition, and develop an [00:00:18.600] edge in your Marketplace. [00:00:21.600] Start in the People & Companies tab's [00:00:24.199] Business List and enter the location of your business [00:00:26.500] by selecting options from the geography list [00:00:28.699] or typing in a state county [00:00:31.199] City, ZIP code, or address. [00:00:34.500] options allow you to identify specific [00:00:36.700] businesses by name or to [00:00:38.899] discover a list of businesses based on characteristics [00:00:41.200] so that you can identify and [00:00:43.399] monitor competitors. [00:00:45.600] The Business Type area is a great [00:00:47.700] place to start. You can quickly filter [00:00:50.000] business listings by drilling down into industry [00:00:52.200] classifications, or search [00:00:54.399] by keyword to identify the appropriate classifications [00:00:57.399] Once you select the appropriate industry codes, [00:01:02.399] click search to view matching competitors [00:01:04.799] in your geography [00:01:06.900] Select listings, and click to view [00:01:08.900] competitive details including [00:01:10.900] links to customer reviews that you can use [00:01:13.000] to identify competitors strengths and [00:01:15.400] opportunities to differentiate your business. [00:01:17.799] It's simple to share [00:01:20.000] these competitive listings with your business partners [00:01:22.000] or stakeholders so they can build a strategy [00:01:24.400] to increase your Competitive Edge.