[00:00:05.599] When you're analyzing powerful data, having [00:00:07.599] a visualization can transform your understanding [00:00:10.000] and lead to new discoveries. [00:00:12.199] DemographicsNow's Maps to visually [00:00:14.400] understand a current or potential market [00:00:16.500] and its consumables in maps [00:00:18.600] In maps, enter a location. [00:00:20.699] The map zooms to your selection and displays [00:00:22.699] a border around the geography so that [00:00:24.800] you can begin visually analyzing your current [00:00:27.100] or potential service area. [00:00:29.600] Use Thematic Controls to color-code the map [00:00:31.699] with any demographic variable available [00:00:34.200] in demographics now this allows [00:00:36.500] you to better understand your service area's make up [00:00:38.500] up focus on areas with ideal [00:00:40.700] spending habits or attitudes, or even [00:00:42.899] refine your target market. [00:00:45.399] Export options to print, email, [00:00:48.000] or download the current view make it [00:00:50.000] easy to add your map to a business or marketing [00:00:52.299] plan or share it with your [00:00:54.299] partners and stakeholders. [00:00:56.500] you notice an area with a concentration of [00:00:58.600] Ideal spending habits or attitudes, [00:01:01.000] the geometry tools to draw a custom [00:01:03.100] geography around that portion of the map. [00:01:06.299] Select the polygon tool for the highest level of control. [00:01:08.599] Click the map to draw point-by-point [00:01:12.799] when you're done double click the [00:01:14.799] final point and name the shape [00:01:17.799] you can then select the shape and update [00:01:19.900] your geography to focus additional [00:01:22.000] research within demographics now [00:01:24.900] visit the demographics tab to view [00:01:27.000] data that will help you truly understand [00:01:29.099] the types of customers who live within [00:01:31.200] the custom geography